Over the Teacups

Giving Voice to the Tea Industry

Green Tea Extract – Tate & Lyle

Posted on | August 27, 2009 | Comments

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The UK-based ingredients giant Tate&Lyle has continued its push into the health and wellness area by linking with A. Holliday, a Canadian coffee and tea specialist, to distribute a green tea extract in Europe, the Middle-East and Africa. Tate&Lyle has built its business in carbohydrate forms such as sugars and starches but has for two years been expanding its portfolio to include healthier offerings for weight management, heart health and other benefits.
Its new deal with A. Holliday gives it exclusive distribution rights outside North America for the ingredient, called Teawell 95, that has a 95 per cent concentration of the most bioactive green tea component, epigallocatechin gallate, which maintains blood glucose and benefits the heart.
Sandra Einerhand, director – health and nutritional sciences, Tate&Lyle, said, “Consumer interest in healthy offerings and interest in the healthy properties of green tea is rising in western markets. Teawell 95 fits nicely into our growing healthy portfolio.”  Source: Alibaba

About the Author

Jennifer Petersen is a tea enthusiast, teaches various aspects about tea as a business, and a marketing consultant to the beverage industry. Always fascinated by other people who love tea, she is a life-long student and admirer of those who choose tea as a lifestyle.