Over the Teacups

Giving Voice to the Tea Industry

Coca Cola Pilots Tea Brewing Machine

Posted on | October 6, 2009 | Comments

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Coca-Cola Co., the world’s largest soft-drink maker, is testing a machine for restaurants that can brew more than 18 different kinds of iced tea in portions to boost sales volume by offering more variety.
The device, called the Flex Fresh, makes tea from Coca-Cola’s Gold Peak black or green tea leaves, Ray Crockett, a company spokesman, said in an e-mail. Instead of brewing one batch and throwing out the remainder, users can make tea by the glass, pitcher or gallon, adding sweeteners and flavors.  Bloomberg’s story – Read more….

About the Author

Jennifer Petersen is a tea enthusiast, teaches various aspects about tea as a business, and a marketing consultant to the beverage industry. Always fascinated by other people who love tea, she is a life-long student and admirer of those who choose tea as a lifestyle.